Building an Assessment
Do you want to use Anthropic's Claude or OpenAI's ChatGPT to build something? The feedback on my post about building my own calendar booking app was so positive, I thought I'd share another easy example.
Are you a sales leader or marketer looking for a quick lead generation or prospect qualification tool? Are you an expert speaker who wants to engage an audience through a quick self-assessment? Want to lead students through a quick quiz on the first day of class?
Then I have a fast and easy example for you to try. The whole thing can be done in less than 30 minutes (from concept to deployed webpage).
1. Start by creating a question list that would help you qualify or audit your audience. You can use AI to do this with a prompt like this. I used PolicyStarter as my example, but insert your own business or objectives: "My goal is to illustrate to potential customers the need for my product. Create a list of 10 or fewer questions that would indicate whether a company is ready to implement an AI policy for their employees? Something that would be a lead generation tool for policystarter.com. Keep them simple, non-ambiguous questions that can not be answered both yes or no."
2. Review the plain-language survey and make any changes. Then ask your AI tool the following: "Using these questions, build me an HTML website that asks the questions and scores the responses. The colors on the page and branding should mirror what is found on policystarter.com. After people take the quiz, present them with their score. If they answer yes to 5 or more, then they have a strong need to take action. If they answered yes to 3-5, they have real gaps worth closing, and is the answer is 1-2 yes answers then they might already have something in place (or they could be unaware of their organization's real use of AI). Write the results page to refer them back to PolicyStarter.com."
3. This will produce HTML code that you can put on a current website or you can ask AI this: "What is the best, fastest, and free way to host this HTML to share with my customer? What are the step-by-step instructions to get this deployed?" In my case, I created a page in the existing website for this, but AI can tell you how to do create page, even if you don't have a website.
Here is mine: https://policystarter.com/assessment/
You can extend the idea in other ways.
4. You can decide to add a lead generation element to it, capturing names, email addresses, or sending interested parties directly to a booking link. You can tell AI the systems you use for email marketing or booking, if you want to add this sophistication (and remember, you need to include privacy policies, if you go this route). You can ask AI to help you set up a way to capture responses for research or follow-up. We won't get into that today, but know all of that is possible.
5. Once you deploy your page and have a URL, you can ask AI to create a QR code to use in your presentation or marketing materials.
Share what you have built!